About

The story behind Second Life Strategy

Founder of Second Life Strategy

From Catastrophe to Calling

Kurt McLaws doesn't just understand what it means to rebuild a life after a serious medical crisis — he's done it himself.

As a teenager, Kurt faced a catastrophic injury that doctors gave him little chance of surviving. The recovery that followed was long, hard, and humbling. And when it was over, he discovered something no one had prepared him for: surviving is only the beginning.

Rebuilding your identity, reclaiming your confidence, and finding your footing in a life that looks nothing like the one you planned — that's the part nobody talks about. That's the part Kurt had to figure out on his own and that's exactly why he created Second Life Strategy.

As a Master Transformation Life Coach and Master Mindset Life Coach, Kurt brings both professional credentials and deeply personal insight to the work he does — guiding high-functioning professionals through one of the most challenging transitions of their lives.

This isn't coaching from a textbook. It's guidance from someone who has walked the road, built a framework that works, and created a space where you can do the same.

You've already proven you can survive. Now let's build your second life.

Our Mission

To empower cognitively sound, previously high-functioning professionals to reclaim their agency, rebuild their confidence, and reintegrate into a life of purpose after serious injury or illness. We believe that your best chapter isn't behind you — it's waiting to be written.

What We Believe

Lived Experience Matters

We believe those who have walked the path make the best guides.

You Are Still Capable

Serious injury changes the landscape, not your core capacity for growth.

Community Heals

Connection with others who understand is a powerful catalyst for recovery.

Progress, Not Perfection

Every step forward matters, no matter how small it may feel.